Slow Coffee Roasters

Story

Slow Coffee Roasters was born from something simple—We want to help people slow down and be more present, through exceptional coffee. For our founder, Sam Dakin (OLY), slowing down wasn’t a luxury; it was a necessity. He is currently still competing and after making himself a double Olympian at Paris 2024 he's learnt a thing or two about what it takes to be great. In the years of competing at the highest level in Olympic track sprint cycling, Sam found himself struggling with his mental health. The pressure, the pursuit of perfection, the never-ending cycle of go, go, go - it took a toll. Along with his Sports Psychologists he explored ways of being more present.... Then came coffee. Not just for the caffeine, but for the process. Grinding the beans, pouring the water, watching the coffee bloom - it was a ritual that forced him to pause. To breathe. To be where his feet were. Slow is more than a coffee company. It’s a mindset. A reminder that some of life’s best moments happen when we’re not rushing to the next thing. The full stop is the middle of our logo represent exactly that. A point in which we stop to take in what's around us.